Instagram IS Connection Of The World
Specially for brands users that are shopping on the platform, 72 percent say that they have bought a product off Instagram. There are now around 8 million business profile on Instagram and 43 percent of advertiser's on Facebook also show their adds to Instagram follower's.
Why Instagram ?
More than any other social media platform Instagram excels at this StoryBrand. Always focus on aspirational identity and positioning the brand instead of pushing the product has been so successful that it led to a new business